No, I don't mean things like slamball.
Although that is pretty cool, I listened to a podcast (it's number 34) with the creator a while back, and I have my own ideas, namely using college campuses and sports bars, but that's for another post.
No, I'm talking about traditional sports which I don't know much about, don't currently consume, but would like to. Personally, that list includes boxing, horse racing, F1 and GT auto racing (NOT NASCAR, I'm a fan of turns and shifting gears), and occasionally cricket. I've read the wikipedia posts about them, tried to find blogs/podcasts about them, subscribed to news letters, etc. It's not working. I can't find information which is any way tailored to help new fans enter these sports. I suspect this isn't a problem confined exclusively to these sports. Considering that most media is, rightly, produced by experts (either in reality or their own minds) it's no surprise that it would be over a beginner's head. That's not a problem for sports like football or basketball, which I grew up watching, and know at least a bit about (thanks Mom).
There's nothing wrong with designing and serving media to your fans, unless you want to grow your sport. I genuinely want to know about these sports, they haven't spent a dime to convince me to learn about them, and there's nothing I can find to give me the info I need to go that first step. I'll grant you, horse owners, boxers, and racing teams, don't stand to make any money from me today. But on the interwebs distribution costs virtually nothing, they've got most of the content (it just needs to be repackaged with a bit more explanation), and they'll never have the hope of making any money if they can't get me in the door. Not to mention the fact that if you can't capture the people who are self motivated to become fans, how can you hope to draw in people who aren't even interested at the moment?
Do I have the answer, not at the moment, although if someone would like to pay me 100K plus benefits I'm fairly sure I could figure one out.
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9 hours ago
3 comments:
Jeremy: You understand cricket?
Dana: I know a little something.
Jeremy: What?
Dana: I know they drink tea.
Just had to add it. I completely agree about the lack of simple explanations, but really how much is there to know about car racing? They just go round and round! Perhaps that's my ignorance showing?
Love the blog!
For Nascar, I agree with you completely. But real racing tracks like Monaco, Les Mans, and Nürnberging (which is strangely absent on the net)have left and right turns, elevation changes, hairpins, straights.
And then you have road rallies, which are like races, except point to point on either open roads (in which case they races are illegal) or on closed public street.
So yeah, they do just "go around", but it's a bit more complicated than that.
No. No. No. You don't want to be paid to figure things out. You want to be paid to know things. It's way easier.
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